Advertising News
YouTube Hires Bing Exec to Lead Marketing
February 22, 2012
Hire comes as it launches 96 entertainment "channels," a $100 million investment in original content.
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Americans Holding Onto Their Cars for Almost Six Years
February 22, 2012
Time to get a new car? Well, if you're getting rid of your old one in less than six years, you are in the minority, according to R.L ...
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Campbell Counts on Soups in a Pouch to Spur Turnaround
February 22, 2012
Campbell Soup Co. embraces unusual packaging and other innovations to boost declining U.S. soup division.
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See Pereira & O'Dell Execs Dance in Brazil Carnival Parade
February 22, 2012
That's P.J. Pereira and Andrew O'Dell, chief creative officer and CEO, respectively, of their namesake San Francisco agency marching in the samba school parade during Carnival in ...
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The Weather Channel Taps BBH, New York, as Agency of Record
February 22, 2012
Bartle Bogle Hegarty, New York, been named creative agency of record for the Weather Channel after a review.
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Canoe Ventures Pulls Plug on Interactive TV Commercials Business
February 22, 2012
Canoe Ventures announced on Wednesday that it will shutter its ITV-advertising business, signaling a lack of interest in the space.
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Jeremy Lin's Appeal Is Irresistible in China, Too
February 22, 2012
Even more than his athletic prowess, Jeremy Lin's ethnic-Chinese identity is dominating Lin-sanity, especially in China.
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Ikea's Leontyne Green Talks About Diversity and Marketing to African-Americans
February 22, 2012
'There is [still] a need for African-American focused agencies. African-American consumers have their own distinct needs and wants.'
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Droga5 to Handle Marketing for Kraft's New Gum Brand
February 22, 2012
Kraft Foods returns to Droga5 with more marketing business, this time handing the indie shop duties for a gum launch later this year.
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Soccer Ball Flags Animal Cruelty With Howling-Dog Sound
February 22, 2012
In the German city of Hamburg, pedestrians unable to resist kicking a soccer ball left lying in the street are being surprised by the sound of a howling dog.
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