Advertising News
Amazon Tops Walmart in Ranking of Most Valuable Brands
May 22, 2013
Among the biggest stories in this year's BrandZ ranking of the world's top 100 valuable brands is the rise of the apparel and retail categories, which posted approximately ...
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Nutella Day Likely to Survive Unscathed
May 21, 2013
World Nutella Day will likely survive after all.
The fan-led event, which celebrates the hazelnut spread annually in February, seemed threatened when the event's founder, Sara Rosso, said earlier ...
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What TVGuide.com Watchlist Data Reveals About the Season's New Dramas
May 21, 2013
Since last summer Ad Age has had an editorial partnership with TVGuide.com focused on its Watchlist, a customizable entertainment guide that lets users make a list of their favorite ...
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The Upfront's Best Moments, Most Awkward Moments and Worst Hashtag
May 21, 2013
Every year the big TV networks go all-out presenting their upcoming schedules to ad buyers, and every year some efforts work better than others. Here's how the latest round ...
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How Do You Introduce a Mobile-Only Bank? With a Mobile Orchestra, Of Course.
May 21, 2013
Publicis Conseil introduces BNP Paribas' "Hello Bank!" -- which claims to be Europe's first fully-digital mobile bank -- with a smart orchestra stunt. Created in collaboration with master production company B-Reel ...
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Microsoft Announces Live Action 'Halo' Series Produced by Steven Spielberg
May 21, 2013
Microsoft unveiled its latest Xbox console, Xbox One, today, and with it, an announcement that the company would be turning it's popular Halo video game franchise into a live-action ...
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We Can Change the World -- Really
May 21, 2013
We can change the world. It sounds crazy, but it's true. In fact, if our ultimate goal is to create breakthrough brands, we have no choice but to make ...
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NBC Vet Marianne Gambelli Lands at Horizon
May 21, 2013
22-year NBC veteran Marianne Gambelli has joined independent media shop Horizon Media as exec VP-chief investment officer.
Most recently, she was president of NBC broadcast sales and responsible for the ...
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Samsung Makes Silly Ad For 'Evolution' Smart TV Box
May 21, 2013
Samsung topped Ad Age's Viral Video Chart last week with a decidedly un-evolved spot for its "Evolution Kit," which turns any Samsung TV into a smart TV. Announced at ...
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ESPN Begins Hundreds of Layoffs
May 21, 2013
ESPN is axing a single-digit percentage of its global workforce, a move that could pink-slip 300-plus employees around the world.
With revenue streams from advertisers and subscribers, the self-proclaimed "Worldwide ...
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