Brand Marketing Consulting Articles
6 Articles Found"Are Advertisers The New Record Labels"
More and more marketers are searching out unknown talent for their marketing communications efforts. Even the talent themselves, rather than competing for a top record spot, are turning to TV commercials. Marketers have always wanted to associate with talent, American ...
Important New Self-Regulatory Program For Online Behavioral Advertising
Some of our country's largest marketing and media trade associations joined forces to enhance industry self-regulation to foster transparency, knowledge and provide consumer with choices regarding their online viewing of targeted advertising. See entire press release
Is The Consumer Decision-Making Process Changing?
We have generally assumed that the process consumers go through for making a purchasing decision is based on various touch points: awareness of a product or service, becoming interested in that product or service, forming positive attitudes and then making ...
Advertisers And Their Advertising Agencies Are Not Taking Advantage Of Social Networks
According to BUSINESS WEEK, advertisers and their agencies are not taking advantage of communicating with their customers using social networks. They have not figured out how to effectively break through. That's because when consumers go to Facebook or My Space, ...
Digital Media Is Where You Can Engage Your Customers
Consumers spend an extraordinary amount of time on the web, working, playing, searching, checking and more. According to Matt Greene of Blue Ribbon Consulting, to survive these days, marketers need to place significantly more of their marketing and media dollars ...
808 Inc. Campaign Selected
808 Inc. Campaign Selected to Promote Houston’s Advertising, Marketing and Communications Industry - Campaign will be produced with local resources and launch in coming months -