Brand builder,
creative facilitator and inspiring team leader, at the heart of Ann Iverson's fascination with her work over the years is her capacity to uncover new selling
opportunities for her clients. Her method is to dig relentlessly for more
insightful, more informed, more effective ways of looking at the market to reach customers. Studying customers until the world is seen through
their eyes is part of her formula for successful branding. As a result, Iverson
develops strategies and programs that reach those customers in new and highly
profitable ways.
Iverson has lectured
on strategic branding and positioning at various American Association of Advertising
Agencies' training programs, Ogilvy’s training programs worldwide, Rice
University, Houston Baptist University, New York University, Skidmore College,
University of Texas, and The University of Houston. She has been
the keynote speaker at various American Advertising Federation chapter clubs around the country. In addition, she teaches advertising at Rice University with an emphasis on strategic branding and positioning.
