Creating Selling Opportunities

Viral Video On The Rise

noemail@anniverson.com — Tue, 14 Oct 2008 20:00:00 GMT

According to a recent study conducted by Feed Company, an online marketing company, more and more marketers are embracing viral video. "Over 70% of ad agency and media buying executives plan to increase their viral video marketing budgets next year, despite cutbacks in projected spending. (For more: http://www.brandweek.com/bw/content_display/news-and-features/digital/e3i677aeab462cd125fa1225335b5a78b84)

14-Oct-08 3:00 PM

The Most Powerful Brands

noemail@anniverson.com — Tue, 22 Jul 2008 23:00:00 GMT

Have you wondered lately about which brands are the most powerful in the world? According to the very respected Millward Brown Optimor, number one is Google -- not surprising. Google is followed by General Electric, Microsoft and Coca-Cola.

Millward Brown Optimor's latest report on the world's top 100 brands is packed with interesting insights that combine "financial data with primary research findings."

For details go to: http://media.ft.com/cms/383ff650-0fc6-8871-0000779fd2ac.pdf.

22-Jul-08 6:00 PM

The Rise of the Rest

noemail@anniverson.com — Wed, 18 Jun 2008 19:00:00 GMT

Americans are glum at the moment. No, I mean really glum. In April, a new poll revealed that 81 percent of the American people believe that the country is on the "wrong track." In the 25 years that pollsters have asked this question, last month's response was by far the most negative. Other polls, asking similar questions, found levels of gloom that were even more alarming, often at 30- and 40-year highs. There are reasons to be pessimistic—a financial panic and looming recession, a seemingly endless war in Iraq, and the ongoing threat of terrorism. But the facts on the ground—unemployment numbers, foreclosure rates, deaths from terror attacks—are simply not dire enough to explain the present atmosphere of malaise.

American anxiety springs from something much deeper, a sense that large and disruptive forces are coursing through the world. In almost every industry, in every aspect of life, it feels like the patterns of the past are being scrambled. "Whirl is king, having driven out Zeus," wrote Aristophanes 2,400 years ago. And—for the first time in living memory—the United States does not seem to be leading the charge. Americans see that a new world is coming into being, but fear it is one being shaped in distant lands and by foreign people.'

Continued at: http://www.fareedzakaria.com/articles/newsweek/051208.html

18-Jun-08 2:00 PM

808 Inc. Campaign Selected

noemail@anniverson.com — Fri, 13 Jun 2008 22:00:00 GMT

June 10, 2008 (HOUSTON)…Houston creative and production studio 808 inc. edged out three other groups that submitted advertising campaigns as part of a competition sponsored by Only in Houston to showcase the local communications industry among businesses that send their advertising and marketing dollars to other markets.

A panel of accomplished communications industry judges evaluated campaigns submitted by some of Houston’s top agency and design teams, including 808 inc., Lopez Negrete, Acumen Design, and Dog House Creative, who all responded to the call for entries and to the opportunity to help promote Houston’s creative community.

“This contest resulted in an incredible portfolio of work produced by some of Houston’s top creative talent,” said Ann Iverson, chairwoman of the Only in Houston Board of Directors. “All of these teams donated their time and talent to help support and promote the Houston communications industry and the resulting campaigns were a testament to the strength of the local creative market.”

The humorous storylines of 808inc.’s winning campaign, titled “Steve,” revolves around an expensive advertising consultant from New York, in the form of a mannequin, brought in by a Houston company to help revive the brand. The television spots lampoon the process of choosing an out-of-town agency without consideration of Houston creative talent and resources, closing with “If your advertising isn’t from here, it’s from somewhere else. And that’s not quite right. Keep it real. Keep it here. Only in Houston.” The billboard concepts rely on a viral marketing strategy that features Steve the mannequin and directs audiences to “see the lurid story at OnlyInHouston.org.”

“As a city, we need to get back to a place that pushes creative limits,” said Robert Campbell, partner with 808 inc. “What I find encouraging, and I’ve seen this from many of the agencies we work with, is that we are asking more of ourselves and of our product. Houston is a huge and growing city with tons of creative firepower. And OiH has really spearheaded the effort to get that secret out. We are honored to participate in this collective endeavor.”

One of the judges wrote, “The theory that you can get excellent advertising in Houston instead of just saying it really works. I can hear marketing people quoting it: ‘He’s an expensive New York advertising consultant – from New York!’”

Another said, “I can’t help it, this campaign still makes me laugh out loud.” And, “…it sure will get the attention of marketing people, which is what you are trying to do.”

The OiH board launched the competition to convince top executives and advertising decision makers to keep advertising, marketing, and communications business in Houston, as part of the organization’s mission:

“To promote the creative forces found within the city of Houston through programs and cooperation among advertising, marketing, communications and production entities.”

“808inc. came up with a uniquely powerful campaign concept that offers so many advertising, marketing, and promotional opportunities and that will benefit the entire Houston communications industry,” said Iverson. “And we believe that it makes a strong case, in a fun way, for big and small companies alike to consider using Houston creative talent and resources before automatically sending their work to big, out of town agencies.”

The campaign will be honed and produced in coming months and start running in Houston, and then may be introduced in other regional markets in the future. OiH plans to build the campaign to also include radio, print, direct marketing, and Web channels in the future.

13-Jun-08 5:00 PM

18th Annual Media Classic

noemail@anniverson.com — Wed, 04 Jun 2008 20:00:00 GMT

Mark your calendars for the 18th annual Houston Media Classic. It will be held at the Cypresswood Golf Club on Thursday November 13, 2008.

The Houston Media Classic will host over 150 media professionals this year. They work in television and radio, newspaper, magazines and billboard, and they come to Houston from all over Texas to entertain their clients and have a "hole" lot of fun! What makes the HMC so unique is our hole sponsors. On every hole there is something going on - contests, giveaways, food, drink - you never know what's coming next! It is simply the best time you will ever have on a golf course!

During the last 18 years, the HMC has donated over $250,000 to the Houston Food Bank, The Dream Fund and the HMC Advertising Educational Fund.

More information will be published as it becomes available.

4-Jun-08 3:00 PM

Lorem ipsum

noemail@anniverson.com — Wed, 02 Apr 2008 18:12:43 GMT

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummynibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis te feugifacilisi.

Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit au gue duis dolore te feugat

American Advertising Federation Houston

Sat, 14 Jun 2008 20:50:02 GMT

The Houston Advertising Federation is an association of professionals from all disciplines in the advertising, marketing and communications industries. The group takes an active role in the community both locally and through its affiliation with the American Advertising Federation (AAF), a 50,000-member national association of advertising professionals.

As the only professional advertising association that binds the mutual interests of corporate advertisers, agencies, media companies, suppliers and academia, the AAF is the “Unifying Voice for Advertising.” Its members share a commitment to make advertising a more positive force in America’s economy and culture. They’re not only advocates for the rights of advertisers, but they help educate government, policymakers, the news media and the general public on the value that advertising brings to the well-being of the nation. AAF also cultivates the advertising industry’s present and future leaders. The AAF is headquartered in Washington, DC with a Western Region office in Los Angeles.

Locally, HAF has a variety of on-going objectives including:

• To promote activities that advance advertising
• To foster improvement of advertising performance and ethics, and to work with governmental and other agencies so that higher standards may be achieved by self-regulation
• To expand the recognition of the economic and social value of advertising as an industry
• To develop technical proficiency and abilities in those interested in the art of advertising through seminars, scholarships, grants, endowments and other education-oriented activities
• To cooperate with government offices and represent the industry’s positions before legislative and administrative bodies
• To initiate public service programs for the general good of the Houston community.

Jay Hagins
jay@aaf-houston.org

P.O. Box 27592

Houston, TX 77227

(713) 237-9999

American Marketing Association Houston Chapter

Fri, 13 Jun 2008 23:03:14 GMT

About the American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing academics, researchers and practitioners from every industry.

AMA offers highly acclaimed seminars, workshops and Hot Topic events focused on the immediate needs of marketers, as well as trends shaping the future. AMA’s website, MarketingPower.com, is the everyday connection to marketing data, articles, case studies, best practices and a robust job bank. The AMA also is the source for the field’s top magazines and journals, including Marketing News. AMA professional and collegiate chapters and special interest groups keep members in touch with the best people and the best practices.

Gary Carson
gcarson@equamark.com

10500 Northwest Freeway

Houston, TX 77092

American Marketing Association Houston Chapter

Fri, 13 Jun 2008 22:56:52 GMT

Gary Carson
gcarson@equamark.com

10500 Northwest Freeway

Houston, Texas 77092

(713)668-8550

Only in Houston

Sat, 07 Jun 2008 20:00:00 GMT

ABOUT ONLY IN HOUSTON

OiH is a non-profit entity with more than 800 members who work in advertising, marketing, public relations, graphic design, production, and other areas of the creative communications industry. (www.onlyinhouston.com)

Rice University

Wed, 02 Apr 2008 18:00:00 GMT

"Good hedges make good neighbors
Rice and Houston. Houston and Rice. It's a synergistic relationship that's been mutually beneficial for more than 95 years. And, as we approach our next 100 years of service, we have renewed and strengthened our commitment to engaging the Houston community. As one of the nation's premier research universities, we look at our home city as the fourth-largest laboratory in the U.S., and we're committed to making it central to student discovery through community-based research and learning experiences. We're also committed to taking care of it just like we do our own internationally acclaimed facilities. After all, isn't that what being a good neighbor is about?"

COPYRIGHT NOTICE
This online edition of Rice Facts is a publication of the Office of Institutional Research of Rice University and is copyright 1996–2008 by William Marsh Rice University. It may be freely printed and distributed, unmodified and with this copyright notice, for noncommercial informational purposes. This document may not be distributed in modified form.

Client Experience

Sun, 15 Jun 2008 16:29:34 GMT

Ann Iverson's considerable corporate, consumer and business-to-business marketing and marketing communications strategic experience includes a variety of clients, including: AIM Funds AlE Package Goods Products American Express (Medical Card) American Red Cross of Greater New York Axiom Design Group BBDO Beauty ID Betty Wong Design Bigler LP Browning Ferris Industries (now Waste Management) Camden Property Trust Cameron Clements, O'™Neill, Pierce, Wilkerson & Pierson (Now Howrey LLP) Compaq Computer (now Hewlett-Packard Company) Cordua Restaurants The Cultural Arts Council of Houston and Harris County* Dayton Community Development Corp. Exxon/Mobil Chemical Co. First Data Corporation Gateway Design Gardere Hands Consulting H.E. Butt Grocery Co. HL&P (now Reliant) Houston Cellular (now AT&T) Houston Grand Opera Houston Symphony JPMorgan Chase KFC Kraft/General Foods Middle South Utilities Morgan Personette Properties Ogilvy Penreco Pillsbury ...

Awards

Wed, 11 Jun 2008 17:01:43 GMT

Awards

In addition to providing the strategic leadership for award winning campaigns for companies like Shell, Kraft/General Foods, Southwest Bank of Texas, etc., Iverson has received the following awards:

American Advertising Federation Houston Chapter Distinguished Service Awards, 2007

American Advertising Federation Houston Chapter Silver Medal in 2004, for recognition of outstanding contributions to advertising, furthering the industry’s standards, creative excellence, and responsibility in areas of social concern.

Houston Graphics Communicator of the Year in 1984.

Branding and Positioning

Wed, 11 Jun 2008 16:51:44 GMT

Brand builder, creative facilitator and inspiring team leader, at the heart of Ann Iverson's fascination with her work over the years is her capacity to uncover new selling opportunities for her clients. Her method is to dig relentlessly for more insightful, more informed, more effective ways of looking at the market to reach customers. Studying customers until the world is seen through their eyes is part of her formula for successful branding. As a result, Iverson develops strategies and programs that reach those customers in new and highly profitable ways.

Iverson has lectured on strategic branding and positioning at various American Association of Advertising Agencies' training programs, Ogilvy’s training programs worldwide, Rice University, Houston Baptist University, New York University, Skidmore College, University of Texas, and The University of Houston. She has been the keynote speaker at various American Advertising Federation chapter clubs around the country. In addition, she teaches advertising at Rice University with an emphasis on strategic branding and positioning.

Lorem ipsum survey

noemail@anniverson.com — Wed, 02 Apr 2008 18:12:42 GMT

Objectives:

Ut wisi enim ad minim veniam, quis nostrud exerci taion ullamcorper suscipit lobortis nisl ut aliquip ex en commodo consequat. Duis te feugifacilisi per suscipit lobortis nisl ut aliquip ex en commodo consequat.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat.

Ut wisis enim ad minim veniam, quis nostrud exerci

Release Date: 2-Apr-08 1:12 PM
Expiration Date: 2-Jul-08 1:12 PM

Ut wisis enim ad minim veniam, quis nostrud exerci

Lorem ipsum

2008-04-02T18:12:42Z

Instructor: Instructor

Lorem ipsum