Creating Selling Opportunities

Client Experience

Sun, 15 Jun 2008 16:29:34 GMT

Ann Iverson's considerable corporate, consumer and business-to-business marketing and marketing communications strategic experience includes a variety of clients, including: AIM Funds AlE Package Goods Products American Express (Medical Card) American Red Cross of Greater New York Axiom Design Group BBDO Beauty ID Betty Wong Design Bigler LP Browning Ferris Industries (now Waste Management) Camden Property Trust Cameron Clements, O'™Neill, Pierce, Wilkerson & Pierson (Now Howrey LLP) Compaq Computer (now Hewlett-Packard Company) Cordua Restaurants The Cultural Arts Council of Houston and Harris County* Dayton Community Development Corp. Exxon/Mobil Chemical Co. First Data Corporation Gateway Design Gardere Hands Consulting H.E. Butt Grocery Co. HL&P (now Reliant) Houston Cellular (now AT&T) Houston Grand Opera Houston Symphony JPMorgan Chase KFC Kraft/General Foods Middle South Utilities Morgan Personette Properties Ogilvy Penreco Pillsbury ...

Awards

Wed, 11 Jun 2008 17:01:43 GMT

Awards

In addition to providing the strategic leadership for award winning campaigns for companies like Shell, Kraft/General Foods, Southwest Bank of Texas, etc., Iverson has received the following awards:

American Advertising Federation Houston Chapter Distinguished Service Awards, 2007

American Advertising Federation Houston Chapter Silver Medal in 2004, for recognition of outstanding contributions to advertising, furthering the industry’s standards, creative excellence, and responsibility in areas of social concern.

Houston Graphics Communicator of the Year in 1984.

Branding and Positioning

Wed, 11 Jun 2008 16:51:44 GMT

Brand builder, creative facilitator and inspiring team leader, at the heart of Ann Iverson's fascination with her work over the years is her capacity to uncover new selling opportunities for her clients. Her method is to dig relentlessly for more insightful, more informed, more effective ways of looking at the market to reach customers. Studying customers until the world is seen through their eyes is part of her formula for successful branding. As a result, Iverson develops strategies and programs that reach those customers in new and highly profitable ways.

Iverson has lectured on strategic branding and positioning at various American Association of Advertising Agencies' training programs, Ogilvy’s training programs worldwide, Rice University, Houston Baptist University, New York University, Skidmore College, University of Texas, and The University of Houston. She has been the keynote speaker at various American Advertising Federation chapter clubs around the country. In addition, she teaches advertising at Rice University with an emphasis on strategic branding and positioning.