The Stratham, N.H.-based retailer is launching the global campaign, with the theme "Nature Needs Heroes," in conjunction with its new Earthkeepers collection. Made with materials like recycled rubber and recycled PET (one and a half plastic bottles are used in each pair of Earthkeepers boots), Earthkeepers product is one of the company's leading and fastest-growing product collections.
The status update of the airline's Facebook page at http://www.facebook.com/Southwest was changed at 9 a.m. Sept. 3 to say: Hey Fans! To get an EXCLUSIVE look at our new fall commercials visit the "Bags Fly Free" tab above! Let us know what you think!"
Memo to Burger King's new owners: Check out the "warmth" factor while strategizing about how to better differentiate BK from McDonald's. According to a new study, consumers' perceptions of a brand's warmth, in particular, along with perceptions of its competence, heavily influence both their purchase intent and loyalty.
The new look -- a more mammalian, "about to pounce" sensibility -- reflects the aesthetics of new design chief Ikuo Maeda, who joined last April. Maeda has introduced his own concept to evince the "Kodo" look: the sleek Shinari four-door, four-seat sports coupe.
The songs -- from artists such as Flo Rida, Kelly Rowland, the John Butler Trio and 3oh!3 -- will appear on the Sims 3: Late Night expansion pack, which will be available on all console gaming platforms.
