Marketing Daily
Nike Gets Razzed For Olympic Hoops Look
February 22, 2012
While Nike deserves credit for trying to get as much marketing mileage as it can out of the upcoming Olympics in London, given that archrival Adidas has an edge over ...
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Women Have Strong Perception Of Axe
February 22, 2012
Women have had a better perception of Unilever's Axe brand than men since the company launched its first fragrance targeting both sexes, Anarchy, according to YouGov BrandIndex a daily ...
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Advertisers Seek Alternatives To Agencies
February 22, 2012
An annual review of website traffic and search criteria submitted to leading online search and selection consultant AgencyFinder.com by registered advertisers shows that clients are more open to
solutions ...
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Men, Women Favor Same On-Premises Vodka Brands
February 22, 2012
The #1 and #2 vodka brands - Grey Goose and Absolut, cited as the preferred away-from-home brands by 18% and 12% of total respondents, respectively -- are both preferred equally by men ...
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CEO: Campbell Positioning to Leverage Food-Culture Shifts
February 22, 2012
Food makers must respond to "enduring changes" in consumer food culture, Campbell Soup Co. CEO Denise Morrison told the Consumer Analyst Group of New York (CAGNY) on Feb. 22.
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Q&A: Buick Focuses On New Vehicles, Buyers
February 22, 2012
Besides the Buick Discovery Tour invitation-only experience, test drive program, the automaker will tout the Verano through advertising around NCAA basketball. "Marketing Daily" speaks with Roger
McCormack, marketing director.
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Who Needs Emeril? Safeway Launches Chef Search
February 22, 2012
With America hot for cooking shows, Safeway is inviting chefs around the country to compete for a job in its test kitchens. The winner, who will also have his or ...
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Who Prefers Designer Clothes?
February 22, 2012
Top 10 DMAs in which reside adults who agree with the statement, “Clothes made by fashion designers are more appealing”:
1 New York, NY
2 Los Angeles, CA
3 New ...
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PR Secrets Revealed
February 22, 2012
From a review of some recently published "secrets of PR," it seems there's not much new under the sun to be found among Google's 110m citations and 5 ...
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Creative Recycling Latest NASCAR Green Sponsor
February 21, 2012
Creative Recycling, a Tampa, Fl.-based company, has joined NASCAR as an official partner. The sponsorship is part of NASCAR Green, a program the organization launched in in 2008 to ...
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