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Brand Love Is The Ultimate

"Using a grounded theory approach, the authors investigate the nature and consequences of brand love. Arguing that research on brand ... Read Full Article »

Great Way For Developing Strategies To Fool The Competition

http://www.mckinseyquarterly.com/Battle-test_your_innovation_strategy_3038 Read Full Article »

Will Major Credit Card Brands Survive The Journey To Digital Cash?

Many companies are working at changing the way consumers and others pay for things. Some envision a "post-plastic" world while ... Read Full Article »

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