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Lady Gaga and Madonna Do It. We All Should.
March 9, 2011
Lady Gaga and Madonna do it. We all should The latest issue of HBR contains a great article entitled: REINVENTING YOUR PERSONAL BRAND, with six excellent tips. One is "Leverage ...
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Does Your Brand Have Optimal Brand Architecture?
March 6, 2011
Millward Brown's latest newsletter includes an informative article on brand architecture. Six critical brand characteristics are described to help you determine whether your brand architecture is optimized. For example ...
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Important New Self-Regulatory Program For Online Behavioral Advertising
October 12, 2010
Major Marketing / Media Trade Groups Launch Program To Give Consumers Enhanced Control Over Collection And Use Of Web Viewing Data For Online Behavioral Advertising
Comprehensive, Self-Regulatory Initiative Includes Opt-out Website ...
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Branding: Worth Reading for Some Nuggets
November 22, 2009
Not surprisingly, more and more brands are seeking fans on Facebook, according to a recent Brandweek article.
The article suggests that brands that do not take advantage of Facebook are ...
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Is The Consumer Decision-Making Process Changing?
August 12, 2009
We have generally assumed that the process consumers go through for making a purchasing decision is based on various touch points: awareness of a product or service, becoming interested in ...
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Are Marketers At Risk For Cutting Budgets Significantly?
July 25, 2009
According to Forrester, marketers are cutting their marketing communications budgets significantly. Are their brands at risk? Yes!
A soft market can be an opportunity. Companies who increase their marketing communications ...
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Advertisers And Their Advertising Agencies Are Not Taking Advantage Of Social Networks
May 28, 2009
According to BUSINESS WEEK, advertisers and their agencies are not taking advantage of communicating with their customers using social networks. They have not figured out how to effectively break through ...
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What Is A Brand?
March 19, 2009
We've all seen numerous definitions of a brand. Essentially a brand where a product or service "fits" in the consumer's mind.
That fit is all about a basketful ...
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Digital Media Is Where You Can Engage Your Customers
March 12, 2009
Consumers spend an extraordinary amount of time on the web, working, playing, searching, checking and more. According to Matt Greene of Blue Ribbon Consulting, to survive these days, marketers need ...
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Success Through Teamwork
December 21, 2008
Teamwork is very difficult to teach when it comes to decision-making. Practice helps. Exercises help. Often though some essential guidelines are not used to make decisions through consensus.
Read what ...
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