7 Articles Found

Millward Brown Digital's 10 Tips For Optimizing Your Online Branding Campaign

Millward Brown Digital has been a forerunner in exploring ways to measure the branding impact of online campaigns. "Now, with data available in real-time, we can additionally learn what’s working in a specific campaign, and make changes while it’s still in market."

Important New Self-Regulatory Program For Online Behavioral Advertising

Some of our country's largest marketing and media trade associations joined forces to enhance industry self-regulation to foster transparency, knowledge and provide consumer with choices regarding their online viewing of targeted advertising. See entire press release

Is The Consumer Decision-Making Process Changing?

We have generally assumed that the process consumers go through for making a purchasing decision is based on various touch points: awareness of a product or service, becoming interested in that product or service, forming positive attitudes and then making the purchase.   However, according to a recent McKinsey Quarterly newsletter, that process does not work any more because it does not recognize "all the touch points and key buying factors resulting from the explosion of product choices and digital channels, coupled with the emergence of an increasingly discerning, well-informed consumer."   McKinsey has labeled the new process "the consumer decision journey," and points out that by understanding that journey, "and directing their spending an messaging to the moments of maximum influence, they stand a much greater chance of reaching consumers in the right place at the right time with …

Advertisers And Their Advertising Agencies Are Not Taking Advantage Of Social Networks

According to BUSINESS WEEK, advertisers and their agencies are not taking advantage of communicating with their customers using social networks. They have not figured out how to effectively break through. That's because when consumers go to Facebook or My Space, they are more interested in socializing, i;.e. building relationships, re-connecting with past friends, or adding information to their profiles, etc.    "In sum, social networks and related tools are transforming the way companies communicate with consumers and potential consumers in profoundly interesting ways. In this light, questions of Facebook's valuation are at best mildly amusing to me. If, as I suspect, Facebook is at the vanguard of transforming how companies reach consumers, $10 billion will some day seem laughably small. Now it's up to the advertising industry to get its collective head out of the sand and exploit this transformation …

Digital Media Is Where You Can Engage Your Customers

Consumers spend an extraordinary amount of time on the web, working, playing, searching, checking and more. According to Matt Greene of Blue Ribbon Consulting, to survive these days, marketers need to place significantly more of their marketing and media dollars on digital channels in order to win, or maybe even survive,  in one of the most challenging environments marketers have ever faced. Read more: 

808 Inc. Campaign Selected

808 Inc. Campaign Selected to Promote Houston’s Advertising, Marketing and Communications Industry - Campaign will be produced with local resources and launch in coming months -