2 Articles Found

Important New Self-Regulatory Program For Online Behavioral Advertising

Some of our country's largest marketing and media trade associations joined forces to enhance industry self-regulation to foster transparency, knowledge and provide consumer with choices regarding their online viewing of targeted advertising. See entire press release

Building Brands Through Community Efforts

More and more companies are instituting web grass roots efforts to build their brands.  According to Umar Hague, a London economist and Havas Media Lab director, "By choosing to invest in consumers over advertising, Google is a living example of a deeper truth: The future of communications as advantage lies in talking less and listening more."   Read more, about brands like Zappos and Craigslist at