"An Anthropologist Walks into a Bar..."
To truly understand your customers wants, needs and desires, you "have to observe them in their natural habitats," using an approach called "sensemaking," according to a recent HARVARD BUSINESS REVIEW article.
To truly understand your customers wants, needs and desires, you "have to observe them in their natural habitats," using an approach called "sensemaking," according to a recent HARVARD BUSINESS REVIEW article.