Millward Brown Digital's 10 Tips For Optimizing Your Online Branding Campaign
Millward Brown Digital has been a forerunner in exploring ways to measure the branding impact of online campaigns. "Now, with data available in real-time, we can additionally learn what’s working in a specific campaign, and make changes while it’s still in market." http://www.dynamiclogic.com/docs/article-pdfs/2012/03/30/DL_10Tips_Optimizing_Online_Branding_Apr2012.pdf