Apple Music TV is the new (old) MTV, plus TMI about Jeffrey Toobin’s ZDI: Tuesday Wake-Up Call

October 20, 2020

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to …


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Ad industry will remain virtual until there is a vaccine: Ad Age survey

October 20, 2020

The vast majority of advertising professionals aren’t expecting much face-to-face interaction until a COVID-19 vaccine is widely available, according to a survey conducted by Ad Age.


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6 things keeping CMOs up at night

October 20, 2020

The top planning, messaging and media challenges on the minds of marketing leaders heading into 2021.


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Marketers step up flu-shot efforts amid unsettling anti-COVID vaccine campaigns

October 20, 2020

Encouraging more Americans to get early flu vaccinations might ease the strain on resources later this year.


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Apple retains top spot in Interbrand’s 2020 brand value ranking

October 20, 2020

Apple's long-time dominance is supplemented by digital newcomers like Instagram, YouTube and Zoom, all of which appear in Interbrand's top 100 for the first time ever this year.


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Lowe’s expands with new merchandise and activations in seasonal push

October 20, 2020

Lowe's is expanding into new categories and marketing this holiday season with deals beginning Oct. 22.


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Gap debuts holiday campaign from new CMO and in-house team

October 19, 2020

Gap's holiday campaign is its first under a new CMO and with an in-house team, not an external agency.


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Watch the newest commercials on TV from State Farm, Xbox, Roman and more

October 19, 2020

Xbox serves up a fresh 15-second TV cut of its epic Series X/S launch trailer.

 


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Avocados From Mexico is skipping the 2021 Super Bowl

October 19, 2020

The fruit marketer has run ads in each Super Bowl since 2015.

 


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Amazon fake reviews reach holiday-season levels during pandemic

October 19, 2020

About 42% of 720 million Amazon reviews from March to September were unreliable, says Fakespot.


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