Marketing Daily
All bark no Byte?
February 26, 2020
Monday saw the launch of new social media app, Byte, to much fanfare. Largely seen as the spiritual heir to the dearly-departed Vine, it’s easy to see why: it retains ...
Read on!
Why Brandless went bust
February 24, 2020
The basic proposition of DTC company Brandless was that its wide range of everyday products were not only good-for-you but also cheaper, the result of cutting out the retailer and ...
Read on!
Pier 1 Imports, different but now bankrupt
February 19, 2020
Anyone who has attended one of my presentations will know that I tend to bang on about perceived difference being a leading indicator of brand-led growth. I am also careful ...
Read on!
How T-Mobile created its growth momentum
February 17, 2020
On Tuesday 11th last week, a suit challenging the merger between T-Mobile and Sprint was rejected. In his ruling, Judge Victor Marrero of United States District Court in Manhattan ...
Read on!
How big brands can beat start-ups at the innovation game
February 12, 2020
We hear a lot in the news these days about how big companies are both challenged by and responding to the threat from start-ups. In many cases, start-ups are lauded ...
Read on!
Is there a flaw in Burger King’s promotion strategy?
February 10, 2020
I really wonder about the long-term effectiveness of Burger King’s promotions, including the famous Whopper Detour promotion. I don’t care that Detour won the Titanium Grand Prix at Cannes, I ...
Read on!
How adidas regained its sales momentum
February 5, 2020
In 2014, adidas was suffering from declining global sales and market share losses in the USA. Since then the brand has returned to growth as it focused on creating brand ...
Read on!
Strong brands leverage the power of a shared idea
February 3, 2020
I have to thank those nice people at Mediacom for sharing 'Two minutes with Simon Peel, Global Media Director at adidas'. In the video, Peel shares his thoughts ...
Read on!
Change for the sake of change undermines brand growth
January 29, 2020
I always used to say that the people that created a great TV ad got fed up with seeing it long before its intended audience did. After all marketers and ...
Read on!
Why visual impressions matter
January 27, 2020
Given all the hoopla about virtual assistants it seems so yesterday to be talking about the importance of visual impressions in marketing, but not everyone has a virtual assistant, and ...
Read on!