Marketing Daily

Watch the newest commercials from American Express, Pepsi, Heinz and more

June 7, 2023

American Express tells the (fictional) tale of a veterinarian named Dr. Arnold T. Petsworth.

 

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How Pinterest helps marketers thrive in a cookie-less age

June 7, 2023

People use Pinterest to plan with active intent. This powers the platform’s first-party data and presents a signal-resilient solution for finding new customers.

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Burger King revists decades of Whopper ads to sell something else entirely

June 7, 2023

BBH London and directors The Sacred Egg time-travel from the 1960s to the 2020s for an unexpected product pitch.

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CNN CEO Chris Licht out at the network following tumultuous tenure

June 7, 2023

Licht had been on the job for 13 months.

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Alberto Ferreras on capturing the U.S. Latino experience with HBO’s ‘Habla’

June 7, 2023

The independent filmmaker and author writes about his docuseries that’s been running since 2003.

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Intuit QuickBooks appoints FCB as global creative agency of record

June 7, 2023

Intuit QuickBooks previously worked with TBWA\Chiat\Day.

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Salesforce unveils generative AI tools for marketing and commerce

June 7, 2023

Marketing GPT and Commerce GPT seek to fuel advertising and shopping experiences.

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Why Johnnie Walker is shifting marketing to branded TV content

June 7, 2023

The Diageo whisky brand sees branded content as a way to more deeply engage with diverse audiences.

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In-person experiences—4 ways brands can create value outside of the digital world

June 7, 2023

How businesses can uniquely motivate the individuals they are looking to engage.

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How The Trade Desk is talking about AI in programmatic advertising and retail media

June 7, 2023

Not letting the AI craze pass it by, programmatic giant outlines upgrades to its platform.

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