NBCU launches shoppable ads on Peacock, discusses new ad formats and in-game ads

February 8, 2023

‘Must ShopTV’ will log payment information for immediate purchase through TV remotes.


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NBCU adds Nielsen rival VideoAmp as currency, expands iSpot role

February 8, 2023

New measurement and data initiatives include retail media deal with Publicis Groupe's CitrusAd and a metric counterweight to creator content.


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YouTube rents masthead ads by the hour to Super Bowl brands

February 8, 2023

Google's video site is luring Big Game advertisers with new way to buy most prominent position.


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Watch the newest commercials from M&M’s, Doritos, Papa Johns and more

February 8, 2023

Jack Harlow and Missy Elliott star in a teaser for Doritos’ Super Bowl spot.


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Watch Elton John steal the show in Doritos’ Super Bowl commercial

February 8, 2023

The ad imagines Jack Harlow as a prolific triangle player.


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John Lewis reviews creative account and Adam&Eve/DDB declines to repitch

February 8, 2023

The parting of John Lewis and its agency marks the end of an era in UK advertising.


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Watch Mr. Peanut get roasted by comedians in Planters' Super Bowl ad

February 8, 2023

The spot, from VaynerMedia, is scheduled to air during the third quarter of the Big Game.


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Avocados From Mexico unveils Super Bowl spot—Bryan Buckley on directing a naked Anna Faris

February 8, 2023

The longtime Big Game veteran says the Adam and Eve story is ‘a throwback to fun advertising.’


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17 underrated Super Bowl ads from the past 17 years

February 8, 2023

None of these spots won the Ad Meter or topped many lists, but they’re all worth a second look.


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Google’s Super Bowl commercial shows how its phone fixes the funniest photo mishaps

February 8, 2023

The 90-second ad blends sentimentality and humor to show how Pixel phones can alter history, literally.


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