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March 30, 2020
With many brands worried about whether they should continue to advertise during COVID-19, what do consumers think? Kantar’s latest research reveals they’re less concerned than marketers might have guessed.
March 25, 2020
These are uncertain times for all of us. As well as presenting a major health hazard, Covid-19 may trigger a global recession. Emotionally, psychologically and practically, people are struggling to ...
March 23, 2020
The current crisis is a far cry from the Great Recession but there are things we have learned that are applicable when trying to figure out how to protect brands, ...
March 20, 2020
In these unprecedented times, I thought it would be good to share some of Kantar’s thinking on what brands should do during the Covid-19 pandemic. Here are links to three ...
March 18, 2020
As parents we all vowed not to turn into one of those over-controlling creatures, the helicopter parent. And yet, to a greater or lesser degree, we secretly praise modern technologies ...
March 16, 2020
For the vast majority of brands growing market share requires growing penetration which, in turn, requires reaching and influencing a wider audience. Until now, TV has been the primary reach ...
March 11, 2020
The good news about working remotely is that you can still do so while self-isolated after a skiing trip in the Italian Dolomites. However, unlike humans, brands cannot isolate themselves ...
March 9, 2020
I am constantly amazed by the way people make assumptions based on data. In response to learning that people only watch online ads for an average of a few seconds ...
March 4, 2020
On a recent flight with British Airways, my attention was drawn to the sensation of touch. Running my fingers over the vertical waves on the side of my coffee cup ...
March 2, 2020
A couple of weeks ago I asked if there was a flaw in Burger King’s promotion strategy. Neil Hopkins replied and then queried the statement that I had made about ...