All bark no Byte?

February 26, 2020

Monday saw the launch of new social media app, Byte, to much fanfare. Largely seen as the spiritual heir to the dearly-departed Vine, it’s easy to see why: it retains ...

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Why Brandless went bust

February 24, 2020

The basic proposition of DTC company Brandless was that its wide range of everyday products were not only good-for-you but also cheaper, the result of cutting out the retailer and ...

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Pier 1 Imports, different but now bankrupt

February 19, 2020

Anyone who has attended one of my presentations will know that I tend to bang on about perceived difference being a leading indicator of brand-led growth. I am also careful ...

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How T-Mobile created its growth momentum

February 17, 2020

On Tuesday 11th last week, a suit challenging the merger between T-Mobile and Sprint was rejected. In his ruling, Judge Victor Marrero of United States District Court in Manhattan ...

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How big brands can beat start-ups at the innovation game

February 12, 2020

We hear a lot in the news these days about how big companies are both challenged by and responding to the threat from start-ups. In many cases, start-ups are lauded ...

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Is there a flaw in Burger King’s promotion strategy?

February 10, 2020

I really wonder about the long-term effectiveness of Burger King’s promotions, including the famous Whopper Detour promotion. I don’t care that Detour won the Titanium Grand Prix at Cannes, I ...

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How adidas regained its sales momentum

February 5, 2020

In 2014, adidas was suffering from declining global sales and market share losses in the USA. Since then the brand has returned to growth as it focused on creating brand ...

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Strong brands leverage the power of a shared idea

February 3, 2020

I have to thank those nice people at Mediacom for sharing 'Two minutes with Simon Peel, Global Media Director at adidas'. In the video, Peel shares his thoughts ...

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Change for the sake of change undermines brand growth

January 29, 2020

I always used to say that the people that created a great TV ad got fed up with seeing it long before its intended audience did. After all marketers and ...

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Why visual impressions matter

January 27, 2020

Given all the hoopla about virtual assistants it seems so yesterday to be talking about the importance of visual impressions in marketing, but not everyone has a virtual assistant, and ...

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