Brand News from Millward Brown

Do You Want A Photographic Memory?
Read Joshua Foer's new book, MOONWALKING WITH EINSTEIN, and learn how to improve your memory in four steps based on …
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"An Anthropologist Walks into a Bar..."
To truly understand your customers wants, needs and desires, you "have to observe them in their natural habitats," using an …
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Brand Love Is The Ultimate
Much has been written about brand love. On a scale of one to ten, with ten being the ultimate, most …
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