IOC hires Uncommon to create Winter Olympics campaign

January 26, 2022

The London agency joins the Olympic roster with a spot showing real life mirroring the Games.


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Super Bowl Alert: Budweiser is back, medtech makes a buy, 50-year-old soap creates a new generation

January 26, 2022

I’m Ad Age Editor Jeanine Poggi, counting down to Super Bowl LVI. In the weeks leading up to the game, which will, as of now, air on NBC on Feb. …


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See Idris Elba star in Booking.com’s Super Bowl teasers

January 26, 2022

Booking.com has enlisted actor Idris Elba for its first Super Bowl commercial.


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Watch Stephen Colbert’s hilarious take on Miller Lite’s Super Bowl metaverse plans

January 26, 2022

“The Late Show” host riffed on Ad Age’s recent reporting on the beer brand’s Big Game activation.


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Instacart debuts landing pages and shoppable display ads for Ben & Jerry's and other brands

January 26, 2022

Breyers, Klondike and Tillamook among brands trying Instacart's new features. 


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3 emerging trends in a converging TV marketplace

January 26, 2022

In 2022 a converged TV marketplace will challenge marketers to learn new skills and adapt to the new realities of connected and traditional TV advertising beyond the Upfront.


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This marketing agency believes the future of work is in the metaverse

January 26, 2022

The company bought every employee a VR headset.


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Budweiser returns to the Super Bowl and new Bud Light 'Next' makes a metaverse play

January 26, 2022

Anheuser-Busch InBev will run six spots in the game, including one for its Cutwater Spirits canned cocktails.


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How Hyperice's new marketing is driving growth in crowded fitness sector

January 26, 2022

The head of marketing at high-performance fitness brand Hyperice talks about athlete partnerships, a recent rebrand and the Super Bowl.


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Gambling boom leads to NFL sponsorship sales surge

January 26, 2022

The league hauled in $1.8 billion worth of rights deals this season, according to a new report, after embracing sports betting and liquor.

 


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