Fortune's Latest News
In Japan, PlayStation 5 Pro consoles can only be purchased by dedicated gamers
October 11, 2024
No more gaming the system? Sony launched a new strategy to curb unscrupulous resellers from getting their hands on the latest PlayStation consoles — it's requiring potential buyers to prove …
Read on!
Bark Bank, Singapore's first canine blood registry, streamlines blood donations for dogs
October 11, 2024
When Singapore residents Genevieve and Hsien Jin struggled to find a blood donor for their dog Bruno during an emergency, they saw an opportunity. On International Dog Day in August …
Read on!
In a pricing experiment, The Ordinary cedes control to its customers
October 10, 2024
Recognizing that many of its customers are (still) feeling the squeeze of inflation, The Ordinary is experimenting with something it's never tried before: a "Choose Your Price" option …
Read on!
On Fortnite, real estate developer showcases new apartment complex to millions of gamers
October 9, 2024
Working with BBDO Ecuador, real estate developer Minutocorp recreated Grand View, its new 700-apartment complex near Guayaquil, inside Fortnite. Gamers can explore the development's layout and amenities by searching …
Read on!
A major Brazilian and a fledgling Singapore brand both unveil CO2-capturing t-shirts
October 7, 2024
At this year's London Fashion Week, Malwee — one of Brazil's largest names in everyday clothing — announced a t-shirt capable of capturing carbon dioxide from the atmosphere. The Ar.voree …
Read on!
Small but mighty, a Dutch wind turbine could soon power single-family homes
October 7, 2024
Despite countless attempts by entrepreneurial engineers, residential wind power hasn't gained widespread adoption, primarily due to inefficiency at small scale and in built-up neighborhoods. Additionally, noise, vibration, aesthetic concerns, high …
Read on!
Manila coffee roaster partners with Google Gemini on a limited-edition, AI-generated latte
October 4, 2024
In the Philippines, the Christmas season spans the entire length of the 'ber' months, starting in September. To celebrate the unofficial yet widely-embraced start of the festive period, …
Read on!
Menswear brand Eton addresses lost luggage woes with its lifetime shirt insurance
October 2, 2024
Every year, millions of airline passengers check in their luggage and never see it again. Eton, the Swedish menswear brand, has unveiled an innovative after-sales offering that transforms the …
Read on!
In a UK pilot, AI-controlled traffic lights give cyclists green light
October 2, 2024
In a bid to encourage more sustainable urban mobility, a UK municipality is testing an innovative traffic light system that gives priority to cyclists. The trial uses AI-powered sensors …
Read on!
Linking desk work to impaired mental health, ASICS encourages 15-minute breaks
October 2, 2024
ASICS, the sportswear brand, has launched a provocative campaign to highlight the mental health risks associated with desk work. Its global State of Mind study, involving 26,000 participants, revealed …
Read on!