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Apple Music TV is the new (old) MTV, plus TMI about Jeffrey Toobin’s ZDI: Tuesday Wake-Up Call
October 20, 2020
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to …
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6 things keeping CMOs up at night
October 20, 2020
The top planning, messaging and media challenges on the minds of marketing leaders heading into 2021.
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Ad industry will remain virtual until there is a vaccine: Ad Age survey
October 20, 2020
The vast majority of advertising professionals aren’t expecting much face-to-face interaction until a COVID-19 vaccine is widely available, according to a survey conducted by Ad Age.
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Marketers step up flu-shot efforts amid unsettling anti-COVID vaccine campaigns
October 20, 2020
Encouraging more Americans to get early flu vaccinations might ease the strain on resources later this year.
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Apple retains top spot in Interbrand’s 2020 brand value ranking
October 20, 2020
Apple's long-time dominance is supplemented by digital newcomers like Instagram, YouTube and Zoom, all of which appear in Interbrand's top 100 for the first time ever this year.
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Lowe’s expands with new merchandise and activations in seasonal push
October 20, 2020
Lowe's is expanding into new categories and marketing this holiday season with deals beginning Oct. 22.
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Gap debuts holiday campaign from new CMO and in-house team
October 19, 2020
Gap's holiday campaign is its first under a new CMO and with an in-house team, not an external agency.
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Watch the newest commercials on TV from State Farm, Xbox, Roman and more
October 19, 2020
Xbox serves up a fresh 15-second TV cut of its epic Series X/S launch trailer.
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Avocados From Mexico is skipping the 2021 Super Bowl
October 19, 2020
The fruit marketer has run ads in each Super Bowl since 2015.
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Amazon fake reviews reach holiday-season levels during pandemic
October 19, 2020
About 42% of 720 million Amazon reviews from March to September were unreliable, says Fakespot.
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