Fortune's Latest News
IOC hires Uncommon to create Winter Olympics campaign
January 26, 2022
The London agency joins the Olympic roster with a spot showing real life mirroring the Games.
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Super Bowl Alert: Budweiser is back, medtech makes a buy, 50-year-old soap creates a new generation
January 26, 2022
I’m Ad Age Editor Jeanine Poggi, counting down to Super Bowl LVI. In the weeks leading up to the game, which will, as of now, air on NBC on Feb. …
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See Idris Elba star in Booking.com’s Super Bowl teasers
January 26, 2022
Booking.com has enlisted actor Idris Elba for its first Super Bowl commercial.
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Watch Stephen Colbert’s hilarious take on Miller Lite’s Super Bowl metaverse plans
January 26, 2022
“The Late Show” host riffed on Ad Age’s recent reporting on the beer brand’s Big Game activation.
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Instacart debuts landing pages and shoppable display ads for Ben & Jerry's and other brands
January 26, 2022
Breyers, Klondike and Tillamook among brands trying Instacart's new features.
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3 emerging trends in a converging TV marketplace
January 26, 2022
In 2022 a converged TV marketplace will challenge marketers to learn new skills and adapt to the new realities of connected and traditional TV advertising beyond the Upfront.
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This marketing agency believes the future of work is in the metaverse
January 26, 2022
The company bought every employee a VR headset.
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Budweiser returns to the Super Bowl and new Bud Light 'Next' makes a metaverse play
January 26, 2022
Anheuser-Busch InBev will run six spots in the game, including one for its Cutwater Spirits canned cocktails.
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How Hyperice's new marketing is driving growth in crowded fitness sector
January 26, 2022
The head of marketing at high-performance fitness brand Hyperice talks about athlete partnerships, a recent rebrand and the Super Bowl.
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Gambling boom leads to NFL sponsorship sales surge
January 26, 2022
The league hauled in $1.8 billion worth of rights deals this season, according to a new report, after embracing sports betting and liquor.
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