Lady Gaga and Madonna Do It. We All Should.

Lady Gaga and Madonna do it. We all should The latest issue of HBR contains a great article entitled: REINVENTING YOUR PERSONAL BRAND, with six excellent tips. One is "Leverage your points of difference." It's all pretty OBVIOUS ADAMS stuff, however worth the read and reminder.
http://blogs.hbr.org/cs/2010/11/how_to_reinvent_your_personal.html