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Brand Love Is The Ultimate
Much has been written about brand love. On a scale of one to ten, with ten being the ultimate, most brands fall in the middle to the lower end of the scale. Here's an article from the AMA Journal about ...
Great Way For Developing Strategies To Fool The Competition
McKinsey's recent email letter discusses how major corporations are using war games to develop strategies that fool the competition, including ways to innovate. Although the article does not site specific companies, it does site industry categories such as a global ...
Will Major Credit Card Brands Survive The Journey To Digital Cash?
"Visa, MasterCard and other big payment networks need not be victims in the shift towards digital cash if they play their cards right."
"How 'social intelligence' can guide decisions."
According to McKinsey Quarterly's latest e-letter, social media is providing fresh strategic insight because they are offering decision-makers valuable real-time data.
Marketing's Next Five Years, by Ad Age
"If marketing had a five year plan, here's what it would be and what you can do to prepare," by Matthew Creamer.
12 Mini Trends To Run With Now, from Trendwatching
"In a world of global hyper-consumption and creative destruction, there are now more consumer trends than you can swing a stick at. Here's just a small selection of 'mini' consumer and business trends that are currently on our radar. And ...
Creating Culinary Opportunities
Great gift idea, year round... How to cook authentic Italian cuisine in Houston... with Giuliano Hazan. Join acclaimed cooking teacher, ...
News Information - Brand Consulting Marketing and Advertising News
Looking for more brand consulting marketing and advertising news? Feel free to contact us or check out these other sites ...
James A. Baker Institute for Public Policy
"Since its inception in 1993, the James A. Baker III Institute for Public Policy has established itself as one of ...
Client Experience
Ann Iverson's considerable corporate, consumer and business-to-business marketing and marketing communications strategic experience, as well as expert witness work, includes ...