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April 2013 | CLEAN SLATE BRANDS
April 8, 2013
The future belongs to CLEAN SLATE BRANDS. Thanks to a whole host of exceptional, newer, better, faster, eco-friendlier, more transparent and responsive brands, consumers are increasingly favoring unproven and unknown ...
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March 2013 | MI CASA ES TU CASA
March 4, 2013
Many of South & Central America´s newly empowered consumers are enthusiastically supporting (if not working with) brands that don´t close their eyes to social inequality. Learn from brands and ...
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March 2013 | LOCALIZASIAN
March 4, 2013
Expect a boom in products 'Made in Asia, for Asia, by Asia', driven by rising expectations among Asian consumers and an avalanche of best-in-class products and services from Asian brands ...
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February 2013 | VIRGIN CONSUMERS
January 30, 2013
The accelerating pace of innovation in the consumer arena means everyone (from Berlin to Bogotá) is now at times, if not constantly, a VIRGIN CONSUMER – unfamiliar with many of the ...
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December 2012 / January 2013 | 10 CRUCIAL CONSUMER TRENDS FOR 2013
November 28, 2012
2013 will be the perfect storm of necessity and opportunity, and those who understand & cater to changing consumer needs, desires and expectations, will forever have plenty of opportunity to profit ...
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November 2012 | PRESUMERS
November 4, 2012
Consumers are turning into PRESUMERS, being involved with products and services pre-launch, helped by crowdsourcing platforms and new manufacturing technologies that are finally tipping into the mainstream. Check out the ...
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October 2012 | SERVILE BRANDS
October 1, 2012
Consumers are more demanding, time-starved, informed, and choice-saturated than ever-before. For brands to prosper, the solution is simple: become SERVILE. SERVILE means turning your brand into a lifestyle servant focused ...
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September 2012 | 12 MINI TRENDS
September 3, 2012
In a world of global hyper-consumption and creative destruction, there are now more consumer trends than you can swing a stick at. Here’s just a small selection of ‘mini ...
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July/August 2012 | NEWISM
July 3, 2012
For consumers who've grown up in an EXPECTATION ECONOMY, the very notion of the 'new' has become a positive one. NEWISM is creative destruction, the relentless pace of the ...
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June 2012 | MADE BETTER IN CHINA
May 29, 2012
Forget the 'Made in China' stigma. Ambitious and confident Chinese brands are already catering to demanding consumers, both at home and increasingly abroad. Including yours. Fueled by forces such as ...
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