Brand News from Millward Brown
Apple's brand value is more than Google and Microsoft combined
May 22, 2013
To surpass Apple’s brand value in the BrandZ Top 100 Most Valuable Global Brands 2013 ranking, the second most valuable brand, Google, would need to add the equivalent of ...
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Is "Shazaming" a TV commercial the marketing equivalent of streaking?
May 20, 2013
I don’t get it. Why do marketers assume that people will want to interact with TV commercials on their smartphone? I know some people do, but then I know ...
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Beyond the bias in big data
May 15, 2013
Kate Crawford, a principal researcher at Microsoft Research and a visiting professor at the MIT Center for Civic Media, has written a provocative post on the HBR Blog titled, “The ...
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Return, ridicule and the role of research
May 13, 2013
OK, this could be a SCLM (severe career limiting move), but I think there are some questions that market research is just not well-suited to answer. Horror! Has Nigel gone ...
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Whole Foods aims to teach people a healthier lifestyle
May 8, 2013
In an effort to leverage its strong brand among upmarket granola eaters, natural grocer Whole Foods is planning to open a lifestyle resort education center in its home town of ...
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Dismayed by display
May 6, 2013
The first banner ad appeared on HotWired 18 years ago. That banner asked, “Have you ever clicked your mouse right HERE?” An arrow pointed to the words “YOU WILL.” When ...
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Planning to "slingshot" viral videos
May 1, 2013
So I finally caught up with some of those “famous” viral videos that “everyone” has been talking about thanks to AdAge’s fourth annual Viral Video Awards.
In spite of ...
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Insensitive, thoughtless and bad for the brand
April 29, 2013
Which insensitive (expletive deleted) thought it was a good idea to promote Hyundai’s iX35’s "100 percent water-emissions" by portraying a man trying to commit suicide? How could they ...
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Is it ethical to create intangible brand value?
April 24, 2013
The other day I was with a group of friends when the subject of advertising came up. Given that my profession is inextricably linked to the practice of advertising and ...
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Let me justify that decision
April 22, 2013
At dinner last night, I was struck by how eloquently my friend justified her decision to buy a specific model of road bike. When asked why she chose Trek rather ...
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