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Lady Gaga and Madonna Do It. We All Should.
Lady Gaga and Madonna do it. We all should The latest issue of HBR contains a great article entitled: REINVENTING YOUR PERSONAL BRAND, with six excellent tips. One is "Leverage your points of difference." It's all pretty OBVIOUS ADAMS stuff, ...
Does Your Brand Have Optimal Brand Architecture?
Millward Brown's latest newsletter includes an informative article on brand architecture. Six critical brand characteristics are described to help you determine whether your brand architecture is optimized. For example, is your brand positioned to differentiate? See: http://www.millwardbrown.com/Libraries/MB_Articles_Downloads/Nick_Cooper_AdMap_BrandArchitecture-Feb-2011.sflb.ashx.
Important New Self-Regulatory Program For Online Behavioral Advertising
Some of our country's largest marketing and media trade associations joined forces to enhance industry self-regulation to foster transparency, knowledge and provide consumer with choices regarding their online viewing of targeted advertising. See entire press release
Branding: Worth Reading for Some Nuggets
"Brands Seek Fans on Facebook"
Is The Consumer Decision-Making Process Changing?
We have generally assumed that the process consumers go through for making a purchasing decision is based on various touch points: awareness of a product or service, becoming interested in that product or service, forming positive attitudes and then making ...
Are Marketers At Risk For Cutting Budgets Significantly?
According to Forrester, marketers are cutting their marketing communications budgets significantly. Are their brands at risk? Yes! A soft market can be an opportunity. Companies who increase their marketing communications budgets during recession experience a drop in ROI. However, ...
Advertisers And Their Advertising Agencies Are Not Taking Advantage Of Social Networks
According to BUSINESS WEEK, advertisers and their agencies are not taking advantage of communicating with their customers using social networks. They have not figured out how to effectively break through. That's because when consumers go to Facebook or My Space, ...
What Is A Brand?
We've all seen numerous definitions of a brand. Essentially a brand where a product or service "fits" in the consumer's mind. That fit is all about a basketful of attributes made up of two key components: performance (what are you ...
Digital Media Is Where You Can Engage Your Customers
Consumers spend an extraordinary amount of time on the web, working, playing, searching, checking and more. According to Matt Greene of Blue Ribbon Consulting, to survive these days, marketers need to place significantly more of their marketing and media dollars ...
Success Through Teamwork
Teamwork is very difficult to teach when it comes to decision-making. Practice helps. Exercises help. Often though some essential guidelines are not used to make decisions through consensus. Read what Bob Frisch offers as tactics "which are designed to ...
