2 Articles Found

Advertisers And Their Advertising Agencies Are Not Taking Advantage Of Social Networks

According to BUSINESS WEEK, advertisers and their agencies are not taking advantage of communicating with their customers using social networks. They have not figured out how to effectively break through. That's because when consumers go to Facebook or My Space, they are more interested in socializing, i;.e. building relationships, re-connecting with past friends, or adding information to their profiles, etc.    "In sum, social networks and related tools are transforming the way companies communicate with consumers and potential consumers in profoundly interesting ways. In this light, questions of Facebook's valuation are at best mildly amusing to me. If, as I suspect, Facebook is at the vanguard of transforming how companies reach consumers, $10 billion will some day seem laughably small. Now it's up to the advertising industry to get its collective head out of the sand and exploit this transformation …

The Rise of the Rest

Polls show that the morale of Americans is very low. That need not be and should not be. For starters, familiarize yourself with Fareed Zarkaria, in The Rise of the Rest, which follows. "It's true China is booming, Russia is growing more assertive, terrorism is a threat. But if America is losing the ability to dictate to this new world, it has not lost the ability to lead. By Fareed Zakaria