27 Articles Found

Brand Love Is The Ultimate

Much has been written about brand love. On a scale of one to ten, with ten being the ultimate, most brands fall in the middle to the lower end of the scale. Here's an article from the AMA Journal about a theoretical approach to brand love.

Great Way For Developing Strategies To Fool The Competition

McKinsey's recent email letter discusses how major corporations are using war games to develop strategies that fool the competition, including ways to innovate. Although the article does not site specific companies, it does site industry categories such as a global high tech firm. Go to:

Demystifying Social Media by McKinsey

"As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways." APRIL 2012 • Roxane Divol, David Edelman, and Hugo Sarrazin Source: Marketing & Sales Practice

The Social Side Of Strategy by McKinsey

"Crowdsourcing your strategy may sound crazy. But a few pioneering companies are starting to do just that, boosting organizational alignment in the process. Should you join them?" MAY 2012 • Arne Gast and Michele Zanini Source: Organization Practice, Strategy Practice

How To Measure The Value Of Your Marketing Investment

Understanding marketing is critical to how and where you invest your marketing funds.