Read Joshua Foer's new book, MOONWALKING WITH EINSTEIN, and learn how to improve your memory in four steps based on Foer's research for improving memory with the help of top "mental athletes." For example, 'go for a walk...'
To truly understand your customers wants, needs and desires, you "have to observe them in their natural habitats," using an approach called "sensemaking," according to a recent HARVARD BUSINESS REVIEW article.
Much has been written about brand love. On a scale of one to ten, with ten being the ultimate, most brands fall in the middle to the lower end of the scale. Here's an article from the AMA Journal about a theoretical approach to brand love.
McKinsey's recent email letter discusses how major corporations are using war games to develop strategies that fool the competition, including ways to innovate. Although the article does not site specific companies, it does site industry categories such as a global high tech firm. Go to: http://www.mckinseyquarterly.com/Battle-test_your_innovation_strategy_3038
"Visa, MasterCard and other big payment networks need not be victims in the shift towards digital cash if they play their cards right."
According to McKinsey Quarterly's latest e-letter, social media is providing fresh strategic insight because they are offering decision-makers valuable real-time data.
"If marketing had a five year plan, here's what it would be and what you can do to prepare," by Matthew Creamer.
"As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways." APRIL 2012 • Roxane Divol, David Edelman, and Hugo Sarrazin Source: Marketing & Sales Practice
"Crowdsourcing your strategy may sound crazy. But a few pioneering companies are starting to do just that, boosting organizational alignment in the process. Should you join them?" MAY 2012 • Arne Gast and Michele Zanini Source: Organization Practice, Strategy Practice
Understanding marketing is critical to how and where you invest your marketing funds.