6 Articles Found

Demystifying Social Media by McKinsey

"As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways." APRIL 2012 • Roxane Divol, David Edelman, and Hugo Sarrazin Source: Marketing & Sales Practice

Digital Media Is Where You Can Engage Your Customers

Consumers spend an extraordinary amount of time on the web, working, playing, searching, checking and more. According to Matt Greene of Blue Ribbon Consulting, to survive these days, marketers need to place significantly more of their marketing and media dollars on digital channels in order to win, or maybe even survive,  in one of the most challenging environments marketers have ever faced. Read more: 

18th Annual Media Classic

Mark your calendars for the 18th annual Houston Media Classic. It will be held at the Cypresswood Golf Club on Thursday November 13, 2008.  The Houston Media Classic will host over 150 media professionals this year. They work in television and radio, newspaper, magazines and billboard, and they come to Houston from all over Texas to entertain their clients and have a "hole" lot of fun! What makes the HMC so unique is our hole sponsors. On every hole there is something going on - contests, giveaways, food, drink - you never know what's coming next! It is simply the best time you will ever have on a golf course! During the last 18 years, the HMC has donated over $250,000 to the Houston Food Bank, The Dream Fund and the HMC Advertising Educational Fund. More information will be published …